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The demand for energy continues to grow in Wisconsin and our nation. To protect our environment and quality of life, energy efficiency and environmental stewardship must receive increasing importance. A confluence of events in River Falls offers a unique opportunity to showcase the outstanding efforts of its community leaders and residents.

During the spring of 2007, the City of River Falls City Council and Utility Commission approved the support of a "Leading By Example” initiative as presented by our power supplier, WPPI Energy. This initiative is a community-wide effort to install a strong local conservation ethic while demonstrating the effectiveness of energy efficiency, conservation and renewable resource development.

Leadership Committee

A volunteer committee comprised of local elected/appointed officials, educators, business leaders, environmental group members and citizens provides leadership in motivating the community to work together on this community-wide initiative. Powerful Choices plans to establish River Falls as a model in the state and region for implementing community-wide sustainability initiatives.

Elements and Activities

• River Falls Municipal Utilities - Offer and promote energy efficiency, conservation and renewable programs.
• Local Government - Reduce energy consumption in municipally owned facilities by 10%.
• Homes and Businesses - Reduce energy consumption while increasing renewable resources.
• Trade Allies - Promote and educate availability and distribution of energy efficiency products and/or equipment.
• Schools - Improve management of energy usage and associated costs in existing and planned facilities while educating faculty and youth the importance of energy conservation.
• University & Technical College - Continue to share knowledge, experience and leadership skills in developing a workable community implementation strategy.
• WPPI Energy - Continue to provide assistance with marketing communications and outreach technical expertise.