Taxi Service

Due to COVID-19, River Falls Shared-Ride Taxi hours of operation have been modified to better match hours of essential businesses (grocery stores, pharmacy, food banks, dialysis centers, etc.).

Adjusted temporary hours:

Monday - Friday 6 a.m. - 8 p.m.
Saturday 8 a.m. - 3 p.m.
Sunday 8 a.m. - noon

Effective August 1, 2020, Saturday hours will be 8 a.m. - 6 p.m. and Sunday 8 a.m. - 3 p.m.

See rates here. Call 715-425-7878 to schedule a ride.

Drivers will ask this screening question before agreeing to any ride: "Are you experiencing any respiratory symptoms?" If the answer is “yes,” the rider will not be picked up. Additionally, the Shared-Ride Taxi will:

  • Prioritize medical appointments, pharmacy trips, and trips for food and basic supplies;
  • Limit each taxi ride to one passenger (unless passengers are from the same household); 
  • Provide work rides only to workplaces deemed essential by Governor Tony Evers; and
  • Clean taxi between each rider; in particular, areas that have been touched by a rider such as door handles, back of front seat, etc.

UW-River Falls Students
Taxi Service is provided at no charge with the presentation of a valid UW-River Falls Student I.D. Free service provides round-trip transportation to:
Vibrant Health Family Clinics, River Falls (formerly River Falls Medical Clinic), Pierce County Reproductive Health Service, Saint Croix Valley Sexual Assault Response Team Center (1343 N Main Street, River Falls) and the River Falls Food Pantry.

Safe Ride Home Program

The Safe Ride Program is cancelled until further notice. 

The 2016 Safe Ride Home pilot program began in December 2015 as a partnership project between the University of Wisconsin-River Falls (UWRF) and the City’s shared ride taxi service. The program’s emphasis was getting students home safely during the winter months. However, based on the ridership results, the usage was higher than expected by both students and the general public.

The taxi service provides free rides for UWRF students from Thursday through Saturday nights, 10 p.m. - 3 a.m., when classes are in session. The general public pays the regular fare.

Title VI Compliant Procedure

Any person who believes she or he has been discriminated against on the basis of race, color, or national origin by the City of River Falls may file a Title VI Complaint by completing and submitting the agency’s Title VI complaint form.

2014 Taxi Survey Results

In Spring 2014, the City conducted a survey regarding employment related transportation.

Shared Ride Program

The City of River Falls has received State and Federal grant dollars to help fund a shared-ride taxi program. This taxi service is open to anyone and covers the area within the City of River Falls as well as five miles outside the city limits.