Direct Sellers License

No person shall engage in direct sales within the City without being registered for the purpose as provided in City of River Falls Municipal Code Chapter 5.12.

Businesses that either recruit or use traveling sales crews in Wisconsin are now required to register with the Wisconsin Department of Workforce Development's Equal Rights Division and secure sales permits for each crew member. Please visit the DWD's website for more information.

Application Forms

Please include a copy of the drivers’ license from all individuals applying and copies of State Sales Permits, if required. An application and authorization must be filled out for each individual doing direct sales within the City.


Initial application:

  • $25 Investigation Fee
  • $20/month license fee or $200/year license fee


  • $12 per additional person doing direct sales

Please make checks payable to City of River Falls.